What are we to make of the fact that Frank Luntz took the time to email a fluffy toy elephant a response at 5.30am?
As with his response to the Liberal Review, he appears to be blissfully unaware that he didn’t make any quantifiable predictions at all, or that, in the case of the Tory leadership piece particularly, his findings were used to boost the fortunes of David Cameron.
Could it be that he is simply blissfully innocent?