Northcliffe Press’ lack of shame knows no bounds. Having launched London Lite last week – a paper notable for making the Metro look heavyweight – they have just rebranded the Evening Standard as “London’s Quality Newspaper”. This is bogus because a) it barely qualifies and b) it is only quality because its sister papers are so substandard. That doesn’t stop it from filling half its pages with Z-list celebrities.
Actually, an actual London quality evening paper might actually be quite a nice thing to read going home from work. Anyone got a few million in their back pocket they wouldn’t mind offloading?
The Metro is definitely the most infuriating London newspaper – and it’s got lots of competition. What’s funny is that the newspapers seem to have finally figured out that the real money is only, and seem to be using things like London Lite to promote their web offerings. Well, duh.