Earlier this year I watched Derren Brown’s The Heist in which Channel 4’s favourite mentalist brainwashed a bunch of ordinary (albeit somewhat grasping) people to rob a bank using little more than a bunch of images, noises and meditation techniques.
I was reminded of this seeing the Nike ad today appearing in various newspapers – a double page spread of Wayne Rooney, his arms outstretched and covered in red paint to form a cross. Is it just me or does it look for all the world like Rooney has just participated in a massacre and is now covered in the blood of his victims?
If I were Nike I’d be worried.  If some Michael Myers wannabe were to see that in his copy of The Sun, along with the phrase “just do it”, what conclusion would he draw? Well, it could happen.
Be afraid. Be very afraid.
But he is gorgeous, and I officially had bad taste – this you knew though!